Lease it, or sell it.
Either way, stop waiting
for the phone to ring.
We market Southern California commercial property with professional photography, video, Matterport 3D, drone and a dedicated property website, then push it to CoStar, LoopNet and Crexi with paid placement. Then we answer the phone. Whether you’re filling a vacancy or taking the building to market, it’s the same machine pointed at a different outcome.
Photo · Video · Matterport 3D · Drone · Property websites · Fully syndicated · TI and refinance capital in-house
You own the building.
You shouldn't have to chase your own broker for an update.
Maybe you’re opening your first location. Maybe you’ve outgrown the one you’re in.
Maybe your term is up in nine months and you’ve just realized you have no idea whether your rent is fair.
Vacancy is the most expensive thing in your building. It should be somebody’s full-time problem.
Four reasons, and only one of them is the market
Nobody knows it's available
A listing on one site with three phone photos isn’t marketing, it’s filing. If the space isn’t being pushed to tenants and to the brokers who represent them, you’re waiting for luck.
The phone doesn't get answered
A commercial tenant calls about a space once. Voicemail and they call the next listing. We work to answer the same hour, and we tell you how many enquiries came in whether the number is good or not.
Nobody knows what market rent is
Priced high, it sits and goes stale. Priced low, you’ve locked in five years of below-market income and damaged the building’s value. We tell you what the market is actually paying before anyone picks a
number.
You can't fund the tenant improvements
The TI allowance is often what decides which building a tenant picks. If capital is the constraint rather than demand, that is a financing problem being mistaken for a leasing problem. KEYZ Capital, our capital division, arranges construction, bridge and refinance debt, so the conversation happens here
rather than being handed off.
There's no reporting, so there's no diagnosis
Asking rates aren’t market rates. We’ll show you where an offer sits against comparable deals nearby, so you know whether a number is a price or an opening position.
We market property like a marketing company
We will tell you your price is wrong
An agent who agrees with whatever number you say is an agent planning to be
unemployed in six months. If the rent is optimistic, you’ll hear it from us at the start, with
the reasoning, rather than after nine months of silence.
A written rent opinion, with the reasoning. No obligation and no listing agreement
required.
One offer is not a market
If you’d rather trade than lease, the same production goes to work on a sale: full media, an offering memorandum, outreach to our database and the investment brokerage community, and a stated offer deadline so buyers bid against each other rather than against you.
Start with a written valuation
A Broker Opinion of Value: our number, and the reasoning that produced it. We weigh recent sales, the income the property throws off, replacement cost and what buyers are currently paying in your submarket, then tell you what we think it will trade for and why. Free and no obligation. Owners use it for estate and refinance planning as often as for selling.
Occupied or vacant, we'll model both
Investors pay for income, owner-users pay for possession and sometimes pay more. Which buyer pool you’re selling into changes the price and the timeline, so we run the numbers before we pick a strategy.
The buyer's lender is your risk
Your sale is only as certain as their financing, and you usually find out it wasn’t in week six. We vet the debt as hard as we vet the buyer, and where it helps, KEYZ Capital, our capital division, can arrange it.
You may not need to sell at all
If you’re selling because you need liquidity, a refinance or a cash-out can free capital while you keep the asset and the income. We’ll show you both sets of numbers. Losing a listing to a refinance is a good outcome if it was the right one for you.
1031, planned before you accept
45 days to identify and 180 days to close, both running from the day your sale closes and both capped by your return due date. We start identifying replacement property before you’re in escrow. We’re not tax advisors; your CPA and QI run the compliance.
What's my building actually worth?
Start with a Broker Opinion of Value: our number, and the reasoning that produced it. We weigh recent sales nearby, the income the property throws off, what it would cost to replace, and what buyers in your submarket are paying right now, then tell you what we think it trades for and why.
Not a range wide enough to be useless, and not a flattering number designed to win the listing.
Do I have to list with you to get a valuation?
No. The Broker Opinion of Value is free, carries no obligation, and requires no listing agreement. You can take the number, put it in a drawer and call us in three years.
Owners use it for estate and refinance planning as often as for selling. We’d rather be the people who gave you a straight number than the people who talked you into a listing.
Should I sell it empty, or with the tenant in place?
Those are two different buyers, and often two different prices. Investors are buying income, so a solid tenant on a decent term is the asset. Owner-users are buying possession, and they’ll sometimes pay more than an investor will, but only if they can actually get in.
Which pool you’re selling into changes the price, the timeline, and how you handle any tenant whose term is close. We run both sets of numbers before we recommend a strategy, rather than after.
How do you actually market a sale?
The same production we put behind a lease, pointed at buyers instead of tenants: full photography, video, Matterport 3D and drone, a dedicated property website, and an offering memorandum that presents the income and the upside properly.
Then outreach to our database and to the investment brokerage community, and a stated offer deadline, so buyers bid against each other rather than against you. One offer is not a market.
How do I know a buyer can actually close?
Because we check the money as hard as we check the buyer. Most sales that fall apart don’t fall apart over price. They fall apart over the buyer’s lender, and you usually find out in week six, by which point your other offers have gone.
We want to see proof of funds, who the lender is, the terms they have actually been quoted rather than hoped for, and how far along the file is. Where it helps, KEYZ Capital, our capital division, can arrange the debt so the financing isn’t a stranger’s problem.
Can I do a 1031 exchange?
Yes, and the planning starts before you’re in escrow rather than after. You get 45 days to identify replacement property and 180 days to close, both running from the day your sale closes and both capped by your return due date. We start building the replacement shortlist early, so the clock isn’t running while you’re still looking.
We’re not tax advisors. Your CPA and qualified intermediary run the compliance; we make sure the real estate side is ready for them.
I need the cash, but I don't really want to sell.
Then don’t lead with a sale. A refinance or a cash-out can free up capital while you keep the building and the income, and depending on rates and your existing debt it is sometimes the better outcome.
We’ll show you both sets of numbers side by side. If you look at them and decide to refinance instead of list, that’s a good result. We’d rather lose a listing than sell you something you didn’t need.
She rang for a number. She left with a sale.
Three parcels on South Street in Artesia, tenanted and not on the market. Jackie called to find out what they were worth, and we took care of everything from there.
The call
Monday. She wanted market value and nothing else. Sale comps, a full valuation package and the zoning map were with her the next day, free, with no listing agreement in place.
Why she chose us
She already held an independent appraisal and a package from a national brokerage. We earned the listing on the work rather than the pitch, and signed it twenty-eight days after her first call.
The market
Full marketing from day one: signage installed, photography and video shot, with title and environmental ordered inside a week. The first offer arrived in thirty-four days, with three separate parties working the property, so the pricing conversation happened between buyers.
Outcome
Escrow closed on 28 February 2024 with the tenant in place throughout. We kept Jackie updated by phone at every turn, right through to closing, and she sent us a review the very next morning.
“I was amazed at how he dealt with the tenant while the property was for sale and going through escrow.”
Jason Keyz was the BEST broker I’ve ever had! He went above and beyond what was expected of him. He sold a commercial piece of property for me in just a few months. I was thrilled with the price he sold it for. He has a great strategy when it comes to marketing property. Jason and his team took care of everything for me. They were quick and efficient. You can’t find a more honest, knowledgeable, and hard-working guy than Jason. He was always available to answer my calls. He is AMAZING! The sale of the property could not have gone any better.
Jackie B.
Property Owner, Artesia
The ones we get asked
What does this cost me?
A commission on the signed lease, paid on execution, agreed in writing in the listing agreement before anything
starts. The media production above is included at no separate charge.
I already have an agent.
Then the first question isn’t whether to switch, it’s whether the current arrangement is working. Ask for two numbers: how many enquiries the space has had in the last ninety days, and how many of those were toured. If nobody can produce them, the space isn’t being marketed, it’s being listed.
If you’re under an exclusive listing agreement we won’t approach you about that building until it expires, and we’ll tell you the date. If you’re not, or if it’s close, we’ll show you what we’d do differently and you can decide. No obligation and no pressure.
Will you tell me if my price is wrong?
Yes, and at the start rather than after nine months of silence. An agent who agrees with whatever number you say is an agent planning to be unemployed in six months.
You’ll get a written rent opinion with the reasoning behind it: what comparable space nearby actually leased for, not what it was asked for, and what the concessions and TI packages in those deals looked like. If your number is optimistic you’ll hear it, with the evidence. If it’s low, you’ll hear that too, because five years of below-market income also damages the value of the building. No obligation and no listing agreement required.
What if I'd rather sell than lease?
Same machine, different outcome. Full media, an offering memorandum, outreach to our database and the investment brokerage community, and a stated offer deadline so buyers bid against each other rather than against you.
Start with a Broker Opinion of Value: our number and the reasoning that produced it, weighing recent sales, the income the property throws off, replacement cost and what buyers are currently paying in your submarket. Free and no obligation.
One thing we’ll raise before you commit: if you’re selling to free up cash rather than to exit, a refinance or cash-out may get you there while you keep the asset and the income. We’ll show you both sets of numbers. Losing a listing to a refinance is a good outcome if it was the right one for you.
How do you vet a tenant?
Before a lease is signed, not after. We ask for the entity and who’s actually behind it, two to three years of tax returns and recent bank statements, a credit report on the entity and the guarantor, trade and prior-landlord references, and the business plan for the space.
Then we look at the things that don’t show up on a credit report: whether the use is permitted and what the permitting timeline looks like, whether the rent is a sane percentage of what the business realistically does, whether the guaranty is personal or corporate and worth anything if it’s corporate, and how much of your capital the build-out asks you to put at risk.
You see the file and the recommendation, including our reservations. You sign the lease, so you make the call.
What if the tenant wants improvements I can't fund?
Then it’s a financing problem being mistaken for a leasing problem. The TI allowance is often what decides which building a tenant picks, and losing a deal over it is expensive twice: you lose the tenant, and the space goes back on the market stale.
KEYZ Capital, our capital division, arranges construction, bridge and refinance debt, so that conversation happens here rather than being handed off. We’ll also model whether the improvement is worth funding at all — some build-outs raise what the building is worth to the next tenant, and some are a write-off the day that tenant leaves. Those are different decisions and should be priced differently in the deal.
What if it doesn't lease?
You’ll know why long before it becomes a surprise. You get the enquiry and tour numbers whether they’re good or not, and where an offer sits against comparable deals nearby, so a slow month gets diagnosed instead of explained away.
There are only a few reasons space sits: nobody knows it’s available, the price is wrong, the capital isn’t there for the build-out, or the market has genuinely moved. Each of those has a different fix, and we’ll tell you which one you have. If the answer is the price, we’ll say so and recommend the reset. If it’s the market and there’s nothing to be done, we’ll say that too — and we’ll show you what the sale or refinance numbers look like instead.
What should your space be worth?
Attach it below with a line about your business. We’ll read the business terms, tell you what we’d push back on, and come back to you within one business day.
Prefer to talk?
Actually here for something else?
Commercial real estate looks completely different depending on which side of the table you’re on.